College Town Life :: Advertising Rate Card


	Media Kit: Advertising Rate Card

CTL image
The Web Site
for College Towns

ADVERTISING RATE CARD
Effective December 1, 2007

P. O. Box 223
Oxford, OH 45056
E-Mail : Editor@CollegeTownLife.com
W E B : www.CollegeTownLife.com

Specs & File Sizes
Banner sizes are 356 by 54 pixels with a maximum file size of 12kb.
Tile sizes are 175 x 100 pixels with a maximum file size of 12kb.

175 x 100 px ad tile
This is an example of an ad tile. You may include text and an e-mail contact link You may submit an image (gif) for the space or html copy. Contact@myad.com

Animation is accepted. Gifs meeting these requirements may be submitted for online campaigns.

Deadlines
CollegeTownLife Designed Creative: 5 working days in advance

Customer Designed gifs: 3 working days in advance

Advertisers will receive one proof prior to campaign start. Proofs are for informational checking only and not for making design or linking revisions. Additional proofs will be billed at $35.00.

Advertising Rates
These rates are designed for advertisers who want to realize the value in customer response and cost savings by integrating and online advertising campaign. Banners/tiles are published online in 30-day increments.

The banner must be submitted in jpg or gif format, ready to use. Dimensions are: 356 x 54 pixels
Your banner will appear in upper right corner of the page banner.

Payment Terms
While we would love to have a liberal credit policy, the sales of advertising are our only source of revenue. We want to keep our ad rates as affordable as possible, so we require payment in advance of publication.

CollegeTownLife on the Web
CollegeTownLife consistently is among the top 5 URLs of searches related to college towns or college life. CollegeTownLife.com is the only web site dedicated to college town living. Our mission is to promote college towns. We do this through providing information on a broad range of areas related to college town life: Town Gown Interaction; City and University Planning; Business Development; Housing the full range of populations; Retirement; Smart Growth; and Quality of Life.

CollegeTownLife offers thorough and comprehensive listings of information for college towns. As a top ten result for Internet searches on “college town”, CollegeTownLife.com is the advertising choice for institutions and firms seeking to target the college town market:

· Retirement communities
· College town real estate agencies
· New urban housing developers
· Student housing developers
· Architectural firms
· Planning firms (City and university)
· Chambers of Commerce
· Visitors’ bureaus
· Joint university/city promotional efforts

Placement Options
Campaigns utilize banners and tiles and may appear on designated pages or sections (i.e. Retiring to a College Town) or entire site. This strategy allows marketers to best match a product or service with related content and reader communities. Banners appear in a rotation at the top of each web page and tiles in fixed positions on the right-hand side of each web page. Sponsorships (on Special Sections only) utilize banners and appear in semi-exclusive rotations.

Placement options include:

· Welcome to Our College Town
· College Towns - the Lists
· Quality of Life
· Business
· Retirement
· Travel
· K-12 Education
· College Town Living
· Old Houses

· Traditional Neighborhoods
· New Urbanism
· Planning
· Sustainability
· Affordability
· Student Housing
· Planners/Architects
· News
· College Town Issues

CollegeTownLife also offers a “Consultants” directory, where background and contact information for you firm may be listed.

Online discount available to multiple-month advertisers.

Banner	Open Rate	2x (15% Discount )	4x (30% Discount)
Cost per Month:
Entire Site	$750	$638	$525
Home Page	$500	$425	$350
1 Sub-Page	$250	$213	$175
(Be sure to specify the URL of the single page on which your banner advertisement will be placed)

Tile	Open Rate	2x (15% Discount )	4x (30% Discount)
Cost per Month:
Entire Site	$350	$298	$245
Home Page	$250	$213	$175
1 Sub-Page	$100	$85	$70
(Be sure to specify the URL of the single page on which your tile advertisement will be placed)

Printable PDF version of this page. CollegeTownLife.com also offers listing in a Consultants Directory.